Quick Take

  • Running or Opening a business in Charlottesville, or central Virginia?
  • Real Merchant Solutions Advocate Russell Halley can help make sure you get the rates and service you deserve, and has a full toolbox featuring POS systems, website design and management, and Internet Marketing Services.
  • Contact Russ today at Russ.Halley @ realmerchantsolutions.com, or call him at 434-390-2593

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If you own a business in Charlottesville Virginia or are thinking of starting one, chances are that your customers will usually pay for your goods and services by using their credit and debit cards. As checks are used less and less frequently, virtually all consumers purchases are being made by plastic. The cashless society we’ve heard about for decades is almost fully upon us. The question is, what’s the best way for your business to arrange for Merchant Processing services in Charlottesville.

ICharlottesville Rotundat’s not hard to get your business set up to accept credit cards, but there can be serious consequences if you choose the wrong partner. No matter what, if all you’re going to need is a simple credit card machine, commonly referred to as a terminal, there is never a need to buy or rent equipment, and no legitimate processing company should ever ask that of you. Also, the days when merchants were required to sign a three year contract and pay an Early Termination Fee (ETF) are mostly long gone, and is something else a merchant should never agree to. If you agree to either of these “requirements”, you will regret it.

Your Bank is just a Middleman

If you want Merchant Processing services in Charlottesville, it may seem logical to ask your banker for help. Almost all of them can set you up, but what they won’t tell you is that in most cases, their banks are not the actual processors. Instead, the bank is really a middleman, which of course adds an extra layer of expense that you’ll have to pay for. In Charlottesville, Sun Trust and Bank of America are among the worst offenders, and a business with monthly sales of $100,000 can easily pay $10,000 to $15,000 more to accept credit cards each year than is necessary.

It”s also important to match your business with the proper pricing model. As an example, a quick service restaurant that does a large number of small ticket transactions should work with their processor to lower the transaction fee and should generally avoid accepting pin debit charges. Conversely, a business with a high average sale like a tire shop but that does far fewer sales should follow the opposite strategy.

Your Merchant Advocate

It’s always a good idea to work with an unbiased expert. When searching for Merchant Processing services in Charlottesville, because Real Merchant Solutions is not a processing company, their Merchant Advocates can present options from several of the largest and most well thought of processors in the country. You’ll always be given a full menu of choices without contracts or equipment charges, and if you need other services like a POS system, Website Design and Management, Remote IT support or critical Data Storage services, they can help.

If your business already accepts credit cards, but you know you don’t have a very good deal or just want to see if you could do better with Merchant Processing services in Charlottesville, just give our office a call at 800-551-0850, ext 21. You’ll have a local Merchant Advocate to look after your best interests and be sure you receive the service and pricing you’re entitled to.

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Russell Halley

Russell Halley

National Sales Manager at Real Merchant Solutions, LLC
Russell Halley is Real Merchant Solution's National Sales Manager. He takes great satisfaction from working with businesses owners and other Merchant Advocates, implementing just the right processing and marketing solutions for individual clients.
Russell Halley

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